Data protection is a set of strategies and processes you can use to secure the privacy, availability, and integrity of your data. It is sometimes also called data security or information privacy. A data protection strategy is vital for any organization that collects, handles, or stores sensitive data. A successful strategy can help prevent data loss, theft, or corruption and can help minimize damage caused in the event of a breach or disaster.
What Is Data Privacy and Why Is it Important?
Data privacy is a guideline for how data should be collected or handled, based on its sensitivity and importance. Data privacy is typically applied to personal health information (PHI) and personally identifiable information (PII). This includes financial information, medical records, social security or ID numbers, names, birthdates, and contact information.
Why is data privacy important?
Data privacy concerns apply to all sensitive information that organizations handle, including that of customers, shareholders, and employees. Often, this information plays a vital role in business operations, development, and finances.
Data privacy helps ensure that sensitive data is only accessible to approved parties. It prevents criminals from being able to maliciously use data and helps ensure that organizations meet regulatory requirements.
Data privacy is enforced by data protection regulations. Non-compliance may result in monetary fines or loss of brand authority. You can learn more about regulations in our article about Keeping Up with Data Protection Regulations.