75% of a website’s credibility comes from its design. We have outlined a seven-step web design process to help brands create highly engaging websites that drive business results.
Research shows that design accounts for 75% of a website’s credibility – one of the leading factors in users’ purchasing decisions.
To help brands create websites that drive business results, as a web design company in Kenya we have outlined an effective web design process:
- DIGITAL STRATEGY
Every project should begin with a strategy.
Web or digital strategy provides a web design company with an in-depth overview of their client’s business including target market and competition, current website performance and goals, setting the grounds for a data-driven and goal-oriented website planning.
- SITE PLANNING
To complete the digital strategy, the company should interpret client data as well as their independent research into a user journey and website conversion funnel.
- UX & UI DESIGN
The UX and UI design phase typically start with wireframe design that maps out the content across pages and devices. With wireframes approved, the company would start introducing visual elements such as colour and typography to complete the website’s look and feel.
- STYLE GUIDE
Web designers in Kenya and worldwide usually conclude the UX and UI phase with a detailed style guide that enables the client to maintain visual consistency across the site as they scale it.
Development teams build the website prototype according to the digital strategy and design specifications. At this stage, custom web design starts coming to life with interactive elements, motion and more.
- QUALITY ASSURANCE
88% of visitors will not return to a website after a poor user experience which can be caused by something as innocuous as an extra second of page loading time.
This is why the web design company should run a thorough inspection of the web site’s back and frontend, across pages and devices, to ensure optimal user experience.
With the website functioning flawlessly, it is ready to go live.
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